Journal

Market Research Methods for Pre-Seed Founders: Pick 3

Fifteen market research methods compete for your attention. Three are enough before Series A. Here is how to pick and sequence them.

Press Release Format: The 7 Parts Reporters Expect

The press release format in 7 parts, with length limits, lead examples and the three mistakes that sink early-stage startup announcements.

Competitor Analysis Framework: 5 Steps for Lean GTM Teams

Tier your rivals, pick six criteria, gather buyer-side evidence, map the gaps and refresh quarterly. A five-step competitor analysis framework for small GTM teams.

Positioning Statement Examples: 6 Teardowns + Template

Six worked positioning statement examples for B2B SaaS, a template you can fill in today, and a way to test the result against your lost deals.

Reddit Market Research: A 5-Day Playbook for Founders

A 5-day reddit market research process for pre-seed founders: pick subreddits, code threads, and turn raw pain points into an ICP and a pitch line.

GTM Strategy Template: 7 Sections Every Founder Needs

A 7-section GTM strategy template for pre-seed and seed founders. Covers ICP snapshot, motion selection, channel plan, 30-day launch sequence, and metrics dashboard.

27 Customer Discovery Questions That Actually Work

27 customer discovery questions organized by interview phase, with the 25-minute structure that reliably surfaces real pain points over polite approval.

What Is Growth Marketing: A 5-Step Framework for Founders

Learn what growth marketing is, how it differs from growth hacking, and which framework to apply first when you have no growth team.

How to Build a Competitor Analysis Report That Gets Used

Most competitor analysis reports get built once and never opened again. Here is the five-section framework that turns raw intel into battlecards and shorter sales cycles.

Audience Research for B2B Startups: A 6-Step Framework

Audience research that starts from evidence, not opinions. A 6-step workflow for pre-seed and seed founders building an ICP-driven GTM motion.

Social Listening Examples: The 7 GTM Plays That Work

Seven social listening examples with the actual GTM plays behind them -- from Slack's 7-month pre-launch to HubSpot's competitor pivot.

AI Marketing Trends 2026: What Actually Changes Your GTM

87% of B2B marketers now use AI in their GTM motion. Only 6% extract bottom-line results. The gap is framework, not tools. Here is the shift map for your 2026 GTM.

What Is GEO? A GTM Playbook for AI Search Visibility

What is GEO, and does your startup need it yet? A data-backed framework for GTM leaders deciding when AI search visibility deserves real budget.

AI Agent Examples Reshaping Your GTM Strategy in 2026

From Klarna's 66% autonomous chat rate to Clay's waterfall enrichment, these are the AI agent examples that are actually shipping in production , not slide decks.