Positioning Statement Examples: 6 Teardowns + Template
Six worked positioning statement examples for B2B SaaS, a template you can fill in today, and a way to test the result against your lost deals.
Journal · ICP & Positioning
4 articles in ICP & Positioning.
-
-
Reddit Market Research: A 5-Day Playbook for Founders
A 5-day reddit market research process for pre-seed founders: pick subreddits, code threads, and turn raw pain points into an ICP and a pitch line.
-
27 Customer Discovery Questions That Actually Work
27 customer discovery questions organized by interview phase, with the 25-minute structure that reliably surfaces real pain points over polite approval.
-
Audience Research for B2B Startups: A 6-Step Framework
Audience research that starts from evidence, not opinions. A 6-step workflow for pre-seed and seed founders building an ICP-driven GTM motion.
