How to Build a Competitor Analysis Report That Gets Used
Most competitor analysis reports get built once and never opened again. Here is the five-section framework that turns raw intel into battlecards and shorter sales cycles.
6 articles by Saoirse Quinn.
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Audience Research for B2B Startups: A 6-Step Framework
Audience research that starts from evidence, not opinions. A 6-step workflow for pre-seed and seed founders building an ICP-driven GTM motion.
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Social Listening Examples: The 7 GTM Plays That Work
Seven social listening examples with the actual GTM plays behind them -- from Slack's 7-month pre-launch to HubSpot's competitor pivot.
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AI Marketing Trends 2026: What Actually Changes Your GTM
87% of B2B marketers now use AI in their GTM motion. Only 6% extract bottom-line results. The gap is framework, not tools. Here is the shift map for your 2026 GTM.
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What Is GEO? A GTM Playbook for AI Search Visibility
What is GEO, and does your startup need it yet? A data-backed framework for GTM leaders deciding when AI search visibility deserves real budget.
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AI Agent Examples Reshaping Your GTM Strategy in 2026
From Klarna's 66% autonomous chat rate to Clay's waterfall enrichment, these are the AI agent examples that are actually shipping in production , not slide decks.
