Daniel Ávila

Fractional GTM lead based in Austin, TX. Spent 6 years in McKinsey's TMT practice advising enterprise software companies on go-to-market sequencing, then 3 years at Bessemer Venture Partners as a portfolio ops advisor helping Series A companies build their first sales motions. Now works exclusively with pre-seed and seed founders on positioning and ICP definition.

4 articles by Daniel Ávila.

• GTM Strategy
• ICP & Positioning
• Competitive Intelligence
• Launch Playbooks

• 

  Competitor Analysis Framework: 5 Steps for Lean GTM Teams

  October 18, 2026

  Tier your rivals, pick six criteria, gather buyer-side evidence, map the gaps and refresh quarterly. A five-step competitor analysis framework for small GTM teams.

• 

  Positioning Statement Examples: 6 Teardowns + Template

  October 11, 2026

  Six worked positioning statement examples for B2B SaaS, a template you can fill in today, and a way to test the result against your lost deals.

• 

  27 Customer Discovery Questions That Actually Work

  September 21, 2026

  27 customer discovery questions organized by interview phase, with the 25-minute structure that reliably surfaces real pain points over polite approval.

• 

  What Is Growth Marketing: A 5-Step Framework for Founders

  September 13, 2026

  Learn what growth marketing is, how it differs from growth hacking, and which framework to apply first when you have no growth team.