Evidence review · September 2026
Brand24 Review (2026): A Social Listening Tool for GTM Research
Pricing limits, review data from five platforms, and where Brand24 breaks down for a founder-led team.
Summary
Brand24 review: Brand24 is an AI social listening tool that a founder can set up in an afternoon, and it scores 7.0/10 here. Plans run from $199 to $599 a month billed annually, and G2 (4.6/5, 365 reviews) and Capterra (4.7/5, 256 reviews) rate it highly. The catch is capacity and depth: 3 keywords and 2,000 mentions on the entry plan, realtime only from $399, and about 30 days of history on new projects.
Brand24 is a fast-to-set-up social listening tool that suits founders tracking competitor and customer chatter, and we score it 7.0/10. G2 rates it 4.6/5 across 365 reviews, yet the $199 entry plan caps you at 3 keywords, 2,000 mentions and about 30 days of history. Start at Pro ($399) if you need realtime alerts; skip it if you need deep archives.
- Ease of use
- 8.5/10
- Alerting speed
- 8/10
- Source coverage
- 6.5/10
- Value for money
- 6.5/10
- AI features
- 7/10
- Historical depth
- 4.5/10
- Setup is quick and the dashboard is easy to read, per G2 and TrustRadius reviewers
- Pro plan adds realtime updates, AI Brand Assistant and AI Insights for $399 a month
- Support scores 4.8 on Capterra across 216 ratings
- Entry plan allows only 3 keywords and 2,000 mentions a month
- New projects start with roughly 30 days of history, useless for retrospective research
- Facebook Groups and personal profiles are not collected, and LinkedIn is limited to org pages
14-day free trial · 30-day money-back guarantee
How we reviewed it
- Plan paid
- None (14-day free trial terms and public pricing reviewed)
- Version tested
- Public site and pricing page as of 2026-09-29
This is an evidence review, not a paid-account test. We did not subscribe to Brand24 and we did not run standardised prompts, so we make no claim about latency or hallucination rates. What we did: read the live pricing and product pages on 2026-09-29, captured 1440 by 900 screenshots, and pulled ratings, counts and written reviews from G2, Capterra, TrustRadius, Trustpilot and Product Hunt. We scanned Reddit threads through search excerpts only, because Reddit blocks direct scraping. We cross-checked limits against an independent review and competitor pricing pages. Every number in this review comes from a page we read that day. Where a source is a competitor or a vendor, we say so.
Should you buy Brand24?
YES if you...
- Founders tracking 3 to 12 competitor or category keywords weekly
- Small GTM teams that want alerts in Slack and a shareable PDF report
- Agencies that need unlimited users from the $299 Team plan
- Teams that want AI visibility tracking next to classic mention monitoring
NO if you...
- Anyone who needs a year of history on a competitor or a category
- Founders who rely on LinkedIn or Facebook Groups for market signals
- Pre-seed teams with under $200 a month for tooling (Awario starts at $29)
- Teams that need published SOC 2 or ISO 27001 evidence
Brand24 pricing, billed annually
Prices as listed on brand24.com/prices on 2026-09-29. Monthly billing costs $50 to $100 more per plan.
Individual
3 keywords, 2K mentions
- 3 keywords
- 2,000 mentions a month
- 1 user
- Update every 12 hours
- AI Sentiment Analysis
Team
7 keywords, 10K mentions
- 7 keywords
- 10,000 mentions a month
- Unlimited users
- Update every hour
- Chat support
Pro
12 keywords, 40K mentions
- 12 keywords
- 40,000 mentions a month
- Realtime updates
- AI Brand Assistant and AI Events Detection
- AI Insights and AI Topics for 2 projects
- Priority support
Business
25 keywords, 100K mentions
- 25 keywords
- 100,000 mentions a month
- AI Insights for 5 projects
- Unlimited AI Topics
- Client Success Lead and advanced reports
Enterprise
Custom limits
- Custom keywords and mentions
- Unlimited AI Insights
- AI Visibility module included
- Dedicated consulting
ROI breakdown: Capacity per dollar improves fast as you move up: Individual costs $99.50 per 1,000 mentions of monthly capacity, Team $29.90, Pro $9.98 and Business $5.99. If you will use more than 2,000 mentions a month, the entry plan is the worst value on the page.
Hidden costs & gotchas
- Realtime updates only start at Pro ($399), so the $199 plan refreshes every 12 hours
- API access is an extra $149 a month on Pro and Business
- AI Visibility and Smart Context Search are add-ons with no public price
- Headline prices assume annual billing; monthly costs $249 to $699
Tracking whether AI assistants recommend you
Brand24 now sells a module that checks whether AI assistants mention your brand or your competitors. Documentation lists ChatGPT, Perplexity, Google AI Overview and Gemini for the standard set. For a GTM founder this is the most interesting new feature, because buyers now ask assistants for shortlists.
- Add-on on every plan below Enterprise
- Standard set: ChatGPT, Perplexity, Google AI Overview, Gemini
- Confirm the exact models in your quote
Keyword projects across social, news and forums
The core product is keyword projects: you define a brand or competitor phrase and Brand24 collects matching mentions, then layers sentiment, reach and topic analysis on top. Its own blog claims 25 million or more sources, a figure we could not verify.
- Boolean and advanced search on every plan
- Slack and Microsoft Teams integrations
- Excel, PDF and PowerPoint reports
The numbers behind the review
All figures come from public pages read on 2026-09-29. Derived figures are marked.
- Entry price, annual billing
- $199 per month Individual plan; $249 on monthly billing (brand24.com/prices)
- Entry plan capacity
- 2,000 mentions per month 3 keywords, 1 user, 12-hour updates
- Cost per 1,000 mentions of capacity
- $99.50 Individual Derived: $199 / 2K. Falls to $5.99 on Business ($599 / 100K)
- Cheapest realtime plan
- $399 per month Pro; Team refreshes hourly, Individual every 12 hours
- G2 rating
- 4.6 / 5 365 reviews; 77% five-star, 19% four-star, 1% three-star
- Capterra rating
- 4.7 / 5 256 reviews; support 4.8, value 4.5, features 4.4
- History on a new project
- ~30 days Per Brand24 help documentation, as reported by Reputation Insider (Aug 2026)
- Awario Starter mentions per dollar
- 15x more mentions Derived: 30,000 mentions at $29 vs 2,000 at $199 (awario.com/pricing)
What does the $199 entry plan actually include?
How does Brand24 present itself on the homepage?
Which AI features are new in 2026?
Pros and cons
Pros
- Setup is quick and the interface is readable G2 reviewers put ease of use first (19 mentions). A founder can have a competitor project running in an afternoon.
- Support gets consistently high marks Capterra customer service averages 4.8 across 216 ratings, the highest sub-score.
- Pro and above add real AI analysis AI Brand Assistant, Events Detection, Insights and Topics start at $399 a month.
- Pricing is public and cancellable Public prices, a 14-day trial, a 30-day money-back guarantee and no automatic overage billing.
Cons
- The entry plan is tight for the price Brand plus two competitors. G2 users say phrase variations count as separate keywords.
- Shallow history on new projects About 30 days at project creation. Retrospective questions need a different tool.
- Noise and filtering work are recurring complaints G2 lists filtering problems (8), irrelevant content (5) and data inaccuracy (5).
- Restricted social access and sentiment gaps Facebook Groups and profiles are not collected. Capterra reviewers report weaker sentiment scoring in non-English text.
Final verdict
Brand24 does the job it advertises: keyword monitoring that a non-specialist can run. If your GTM motion depends on hearing what buyers and competitors say this week, Pro at $399 a month is the plan to evaluate, because realtime alerts and the AI layer only start there. The entry plan is where founders get hurt: 3 keywords and 2,000 mentions leave no room for competitors plus category terms.
The bigger constraint is history. About 30 days at project creation makes Brand24 a forward-looking radar, not a research archive.
Ratings are strong but not clean. G2 gives 4.6 across 365 reviews and Capterra 4.7 across 256, yet many reviews were invited by the vendor. Trustpilot has four reviews and Product Hunt none.
Our call: run the 14-day trial on your real competitor set, check the noise ratio on day 3 and day 10, and only then pay. If Awario's $29 Starter plan covers your topics, start there.
- Ease of use 8.5/10 Fast setup, readable dashboard
- Alerting speed 8/10 Realtime from Pro at $399
- Source coverage 6.5/10 Platform restrictions on Facebook and LinkedIn
- Value for money 6.5/10 Entry plan is the weak spot
- AI features 7/10 Good on Pro, add-ons above
- Historical depth 4.5/10 About 30 days on a new project
Common questions about Brand24
Is Brand24 worth it for a pre-seed or seed startup?
How much does Brand24 cost in 2026?
Does Brand24 have a free plan?
Does Brand24 track Reddit, LinkedIn and Facebook?
How far back does Brand24 look?
What is a cheaper alternative to Brand24?
Update log
- Initial publication. Evidence review of pricing, source coverage and five review platforms.