Pricing

Simple, transparent pricing

Start free. Upgrade when you need to.

Starter
Free

Perfect for testing the waters before you commit.

  • 1 product strategy per month
  • 3 AI runs per month
  • Basic ICP template
  • Community templates
  • Email support
Start for free
Most popular
Growth
$19/mo

For founders who are actively going to market.

  • Unlimited AI runs
  • Full ICP + Positioning Canvas
  • Launch Planner (12 weeks)
  • Competitor tracking (up to 10)
  • Messaging framework
  • Growth Playbook
  • PDF & CSV export
  • Priority email support
Start for free
Scale
$79/mo

For teams scaling fast and need collaborative tools.

  • Everything in Growth
  • Team seats (up to 10)
  • API access
  • Custom playbook templates
  • White-label PDF exports
  • Competitor tracking (unlimited)
  • Slack integration
  • Priority support + onboarding call
Start for free

Frequently asked questions

Can I cancel anytime?

Yes. No contracts, no commitments. Cancel with one click from your dashboard.

Do you offer refunds?

We offer a 7-day money-back guarantee on all paid plans. No questions asked.

What's an AI run?

Each time you generate or regenerate a strategy, ICP, or playbook, it counts as one AI run.

Is there a free trial?

The Starter plan is free forever. No credit card required to get started.